A love and acceptance campaign for Asian LGBTQ youth and their families.


Family is still family

a media and community campaign on love and acceptance for Asian American LGBT youth and their families, presented by the National Queer Asian Pacific Islander Alliance, Asian Pride Project, and API PFLAG Parents.



In the Asian and Pacific Islander (API) community, coming out to family is difficult. Lesbian, gay, bisexual, transgender, or queer children feel being open about sexual orientation will shame or dishonor parents, but staying in the closet takes a greater toll, causing isolation, depression, and even suicide. The National Queer Asian Pacific Islander Alliance (NQAPIA), Asian Pride Project, and API PFLAG are launching a national multifaceted campaign to promote the acceptance of LGBT people in Asian American, South Asian, Southeast Asian, and Pacific Islander (API) families.  Our “Family Is Still Family” campaign offers a powerful message: offer your LGBTQ child a lifeline, support their coming out, and keep the family strong and unified.

The campaign includes:

  • a series of multilingual Public Service Announcements (PSA) -- produced by the Asian Pride Project--on Asian ethnic television stations and international channels.  
  • a workshop series and national speaking tour of Asian American parents who love their LGBT kids.  These workshops will provide culturally receptive peer-support for Asian families of LGBT kids and for young people who are struggling to come out to their parents.
  • a set of translated resources, "Coming Out to Asian Families: Talking Points for Asian LGBT Youth", that address fundamental questions about sexual orientation and gender identity for parents.

We hope you share and enjoy our media, workshops, and challenging but important conversations!



These groundbreaking videos feature everyday parents from around the country, some of whom are immigrants with limited English proficiency, who declare acceptance and unconditional love for their LGBTQ children.

translated leaflets

NQAPIA hopes that these one-pagers will help break the ice for this initial conversation and give comfort to parents who need support and information in their native language.


This project was produced with support from Arcus Foundation, David Bohnett Foundation, API Dream Team Giving Circle, CJ Huang Foundation, GSA Network, Advocates for Youth, Project by Project, and media partners including Veng Group, and Media Sponsor Comcast/NBC Universal.