Our "Family is Still Family" campaign is the first of its kind.  On TV, in person, and by print, API families have a variety of resources that offer the powerful message that family is still family, love is still love.  Read more about the work that we're doing through LGBT and Asian ethnic news. Share these articles using the hashtags #FamilyIsStillFamily, #FamilyPride, #AAPI, and #Pride!

“The National Queer Asian Pacific Islander Alliance (NQAPIA) is gearing up for their first Midwest television ad launch of “Family is Still Family,” a series of multilingual public service announcements that will air on Chicago ethnic media television networks from Feb. 14 to Feb. 28.

Co-produced by the Asian Pride Project, the PSAs spotlight stories of Asian-American and Pacific Islander (AAPI) parents and their LGBTQ children as they take a stand to declare their unconditional love and support. Each PSA ends with a universal message: “After all, family is still family, and love is still love.”


"Our history-making campaign includes a first-of-their-kind series of multilingual television ads featuring API parents who love and accept their LGBT children. We have also scheduled workshops in a dozen cities across the country for Asian parents of LGBT kids. These workshops will provide culturally receptive peer-support for parents and their children. They will be in Washington DC, New York, Chicago, Philadelphia, Atlanta, New Orleans, Seattle, Newark NJ, Boston, Orange County CA, and San Diego.


"NQAPIA's new Asian Family Acceptance Campaign includes a landmark series of emotionally-moving television ads, entitled "Family Is Still Family," plus a series of in-person workshops around the country, presented by API parents of LGBT children. The ads will run for the first time on major international Asian television networks in the U.S. during June for LGBT Pride Month.

A special May 17 news conference in New York City will unveil these powerful television ads and introduce API and LGBT parents and children who will share their stories of heartbreak and triumph.

API LGBT youth face unique obstacles to coming out, including the fear of shaming and dishonoring their parents and ancestors. These cultural obstacles often lead to self-loathing, depression and suicide. NQAPIA's revolutionary multilingual "Family Is Still Family" advertising campaign removes the specter of shame, silence and guilt by having parents open the closet door for their kids, offering unconditional love and acceptance. These life-affirming messages are presented in English, Chinese ( Mandarin and Cantonese dialects ), Hindi, Korean, Japanese Vietnamese and Tagalog."



"Some Asian families are choosing their LGBT children over centuries of inculcated cultural tradition. The National Queer Asian Pacific Islander Alliance (NQAPIA) has launched an historic Family Acceptance Campaign “designed to bridge the cultural divide that prevents Asian American, South Asian, Southeast Asian, and Pacific Islander (API) children from coming out to their parents. In contrast to the western dynamic, API parents are now opening the closet door for their children.”

The new campaign was announced at a May 17 news conference in New York where NQAPIA unveiled a series of emotionally-moving television ads entitled “Family Is Still Family.” The life-affirming public service announcements presented in English, Chinese (Mandarin and Cantonese dialects), Hindi, Korean, Japanese Vietnamese and Tagalog will run on major international Asian TV networks in the U.S. during June for LGBT Pride month."


"Launching in New York City on Tuesday, the NQAPIA’s Asian Family Acceptance Campaign includes TV adverts, centring on the tagline ‘Family Is Still Family’, which will air on major Asian networks including SinoVision (Chinese), Television Korea 24, and StarTV (South Asian). The multilingual campaign has been translated into English, Mandarin, Cantonese, Hindi, Korean, Japanese, Vietnamese and Tagalog.

Speaking about the challenges that face LGBT children in the Asian community, Magpantay said: ‘For generations, a culture of Old World shame and misinformation has kept our Asian American LGBT community in the closet. Tradition told us that coming out would bring shame to our parents and dishonor to ancestors."